Dealer Sales Academy Launched

May 10, 2021

Hendrickson has launched a Dealer Sales Academy which will complement the already popular Hendrickson Service Academy. The new Sales Academy is comprised of videos, assessments and related resources to help dealer salespeople understand the features and benefits, and specifications of Hendrickson products to help guide their customers in making the optimum ride solution choice.

The new academy will roll out in a phased approach starting with four truck products:

  • HAULMAAX EX- Heavy-duty rubber suspension
  • ULTIMAAX- Advanced severe-duty rubber suspension
  • SOFTEK NXT- Integrated monoleaf suspension and steer axle system
  • STEERTEK NXT- Fabricated front steer axle  

A variety of additional trucks suspensions, steer axles, trailer products, auxiliary lift axles, components, and other popular brands of Hendrickson, including W&C and Motor Wheel, will follow. Dealer salespeople will take a test at the end of each module and, after passing, will receive a certificate of completion.

“This endeavor complements our virtual training initiatives as the market is demanding the training flexibility, and travel has not fully returned to our industry,” stated Jeff Sass, vice president of marketing at Hendrickson.

“Hendrickson has developed a training tool that provides a comprehensive review of their products. The format is quick hitting and yet detailed and repetitive to reinforce the material.  Many suppliers provide training that is simplistic; Hendrickson’s requires the student to pay attention in order to pass the course.  I recommend every truck salesperson take this training,” said Matt Smart, Director of Fleet Sales, Cumberland International.

The Hendrickson Sales Academy is now available online at: and is also available on the Hendrickson mobile app.

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